Have you ever felt like a certain ad was following you around the internet wherever you went? If so, you were likely being “remarketed” to. Google AdWords is a great tool to get your business at the top of Google search results; however, what a lot of people don’t know is that AdWords also offers the option of creating visual banner ads for your customers through the Google Display \n Network. The advantages of these ads is evident, images are eye catching and garner the attention from users who often suffer from text fatigue. From these visual advertisements there are two major options, Remarketing Ads and Display Ads. There are several differences with both mediums, but essentially the major ones are as follows: Display Ads & Remarketing Display Ads on the Google -
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