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    Where it started

    One place for client data, instead of five

    The vision for AdLuge came from an agency looking for a reliable reporting system for its loyal client base — somewhere every campaign, lead and call could live together instead of being gathered by hand each month.

    We live in a time when that waste can be measured and reduced. That is why AdLuge exists: so teams put their hours into interpreting results rather than collecting them.

    “I know half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker — the quote our CEO kept coming back to
    DJ Kennedy
    DJ Kennedy Chief Executive Officer, TechWyse
    What our CEO has to say

    When we created AdLuge in 2005 for lead-generation clients, our slogan was “Keep Your Leads on Track.”

    Over the years the team has worked with tireless enthusiasm to grow the product well past that.

    Because AdLuge was originally built for an advertising agency, it became the tool for managing and communicating with a client base — making sure time goes into improving client results rather than gathering them.

    The end goal for small and medium businesses hasn't changed. The real differentiator is letting results-driven teams manage their clients better, and our team keeps growing the tool toward that every single day.

    Since 2005 Agency-built Client-first

    Our Story

    The AdLuge product was architected in 2005. Originally built as a lead capture and internet marketing software product, though the product has remained very much true to its original purpose. AdLuge was built to take lead capture, lead source identification, lead nurturing and search engine marketing to the next level.

    The product now includes advanced opportunity creation, Google Analytics integration and executive search ranking and paid search management reporting. Although the product has been used for many years, AdLuge was released as a complete measurement product that is perfect for small-medium business, digital marketing agencies, web developers and business consultants. Later in 2016 we launched a new version of Adluge with advanced features and a seamless UI.

    Product history

    Architected in 2005, added to every year since

    Built for lead capture, lead-source identification, nurturing and search marketing — then extended into opportunities, analytics integration and paid-search reporting.

    2005
    Version 1 — Lead management system Send leads into AdLuge and work them: assign to sales, add comments, move the stage.
    2008
    Version 2 — Organic & paid reporting Dashboard widgets plus summary and detailed reporting on keywords, search engines and competitors.
    2010
    Opportunities introduced Convert a lead into an opportunity to track revenue generated and measure the sales team.
    2011
    Google My Business reporting Impressions and actions tracked for every store address.
    2012
    Version 3 — InSights launched Account managers and clients communicate in-product to improve the client’s business.
    2013
    PPC work area A dedicated area for paid clients — CPC and budget tracking on a single page.
    2014
    Rules & workflows Automate actions around the way your organization actually works.
    2015
    Version 4 — New UI & UX edition Backend and database rebuilt for performance, with our own source-tracking system.
    2016
    Marketing tools Email marketing, landing-page builder, form builder and drip marketing.
    2005 — 2016
    250+ Companies
    1,000+ Accounts
    20+ Industries