It’s crucial to track and measure data from your digital marketing campaigns – particularly for lead generation. But how do you qualify phone leads? Call tracking can help you to measure call data from your paid search campaigns, helping you to acquire information about a large chunk of your leads. You can leverage this data […]
In order to achieve a high ROI on your Pay Per Click (PPC) campaigns, you’ll need to generate high quality leads. Ad optimization tactics will vary for every account. However, there are some general rules to keep in mind to keep your conversions up and your cost-per-lead (CPL) down. Target the right keywords Opt for […]
If you’re driving traffic to your website or landing page but failing to generate leads, you could be making one – or many – common lead generation mistakes. Conversely, you might be generating plenty of leads only to have a small few or none convert. Resolving these errors and creating a seamless sales funnel will […]
Lead nurturing can be a demanding task – but automating this process with drip marketing can allow you to focus your efforts on perfecting all other aspects of your digital marketing strategy. With drip marketing, you can reach users at every stage of the sales funnel and inch them closer towards a conversion with every […]
Your landing page and website help you achieve different goals. If you’re running a paid search campaign, it’s important to understand which of these options will more effectively drive conversions. The value of driving users to a particular page is that you can target each stage of the buying cycle – awareness, consideration and decision-making. […]
Content engagement can be difficult to quantify. But high content engagement can point to an increase in leads and conversions. Determining which metrics to use to track content engagement can provide a clear picture of the role content plays in a user’s journey through the sales funnel. Even more, tracking and measuring engagement can help […]
