Every email marketing campaign has a goal; whether it is to generate more leads, to grow your subscriber database, or to convert more existing leads into paying customers. You can have more than one goal, but whatever you decide, it’s important to determine which metrics you need to track early on in order to evaluate […]
When done well, high-conversion landing pages can generate leads, make your business thrive, and can even make the difference between a profitable quarter and a slow season. However, increasing the conversion rate is not an easy thing to do, considering that the average attention span online is around 8 seconds (this according to Unbounce). This […]
