For people in the Internet market industry, the ability to digitise business metrics has brought about an array of new opportunities. We no longer have to launch campaigns based on personal preference and intuition while hoping for the best outcome. Advertising and marketing campaigns that succeed do so by integrating a variety of intelligent approaches […]
A recent study revealed that the biggest hiring gap in online marketing is in analytics. Many digital marketing programs are looking to strengthen their data capabilities, which will in turn ensure that their campaigns are successful. A majority of companies employ analytics to measure and predict marketing returns, mainly against online media-based campaigns. A social […]
Every email marketing campaign has a goal; whether it is to generate more leads, to grow your subscriber database, or to convert more existing leads into paying customers. You can have more than one goal, but whatever you decide, it’s important to determine which metrics you need to track early on in order to evaluate […]
When done well, high-conversion landing pages can generate leads, make your business thrive, and can even make the difference between a profitable quarter and a slow season. However, increasing the conversion rate is not an easy thing to do, considering that the average attention span online is around 8 seconds (this according to Unbounce). This […]
No matter how beautiful or functional your website is, it will eventually need updating to keep it fresh and make use of new SEO and design techniques. The biggest concern in this situation is almost always a question of if your company will lose traffic and how much. And it’s a legitimate concern: up to […]
An exciting update has come to the Lead Report to give users more insight into their lead progress during the current month. It is now easier than ever to see comparative progress against the previous month in real-time. Selecting the Forecast button will give an estimate of where your month is expected to end up, based on 30-day trend […]
