Keywords remain an important part of your SEO strategy, and there are some effective tactics you can use to rank for relevant words and phrases – despite changes to Google’s algorithm, which make it difficult, or impossible, to rank for keywords using black-hat strategies like keyword stuffing. Ranking for keywords is achieved through a combination […]
Traditionally, CRM (Customer Relationship Management) strategies would help marketers to gather customer-level insights in order to create targeted offers. Digital marketers still turn to CRM to track the journey of leads through the sales funnel, and to retain current customers. However, social media platforms and search engines allow marketers to create a seamless brand experience […]
A successful digital marketing strategy has many components including website design, search engine ranking, social media, PPC and more. Within those components lies the core of your digital marketing strategy: Crafting ad campaigns, performing keyword research, writing engaging content and so on. Each of these elements will help you to build a successful digital marketing […]
Measuring your digital marketing efforts will help you to determine which strategies – including SEO, PPC and ad campaigns, for example – are producing results, and which are in need of improvement. In order to measure this, data analysts turn to key performance indicators (KPIs). These are the metrics which result from your digital marketing […]
Digital marketing is composed of many departments: Social, SEO, Content and PPC, to name a few, and each comes with a long list of terms that might not be recognizable to those outside the confines of Internet marketing circles. Learning these terms is an important step in tracking and analyzing your data to ensure your […]
