Email marketing campaigns continue to be an important part of online marketing strategies but how does a company build a great email marketing list? There are many ways to build up your contact list and it all starts with great content. Unique, Engaging Content Content is already such an important part of online marketing that […]
At AdLuge, we focus on internet marketing lead generation and lead measurement, but any seasoned marketer knows that a holistic approach is the best way to achieve saturation; SEO and PPC fit very nicely into this mix. Business leaders are a much harder demographic to reach and convert than the general public. When spending a […]
Everyone loves to make a sale. Everyone likes to hear about a new customer. Because of this, even the best salespeople can respond emotionally, rather than rationally, to a request for price (RFP) or a request for quote (RFQ). The best way to ensure a rational decision-making process is to come up with a worksheet […]
In a few sentences, the answer to this question is: Because it works. Because it’s better than any solely online method. Because it’s the future. However, if you want to get more specific, here are some great reasons to start using call tracking today: 1. Call Tracking Leads to Happier Internet Marketers Call tracking is […]
Talking About Lead Generation Generating leads can be one of the toughest tasks for a business. It seems everywhere you look, new marketing ideas promise endless streams of leads, an outlet of limitless potential. It’s evident that too many businesses focus their attention towards getting people to opt-in, but where does it go from there? […]
Functionality matters Every business owner should be required by law to write the following on their bathroom mirror: my website is a tool, not a billboard. Sure, having a nice-looking website can help make a sale, but the primary purpose of a website should always be functional. The function of every website is to give […]
