Content engagement can be difficult to quantify. But high content engagement can point to an increase in leads and conversions. Determining which metrics to use to track content engagement can provide a clear picture of the role content plays in a user’s journey through the sales funnel. Even more, tracking and measuring engagement can help […]
Outstanding copy is one of the best ways to earn higher conversion rates, but it isn’t always easy to produce and, while the internet is full of writing advice, much of it is not very helpful. While grammar and punctuation can be important aspects of a good copy, they are not the most important factors […]
By now most Internet marketers are emphasizing content creation in their online marketing strategies. Many websites have extensive blogs with a variety of content on topics relevant to their industry but the pressure is still on to create new content. Of course there is temptation to reuse all that great stuff you already have but […]
Blogging as part of your businesses online marketing strategy can be both fun and rewarding but it is also a lot of work. To keep yourself from falling behind or getting discouraged along the way, it is important to have a strategy in place. Figure out what your goals are and identify some tactics to […]
Consider, if you will, the following scenario. You and your neighbours have been subjected to insane motorists who go roaring down your quiet residential street late at night at ungodly speeds, blaring their stereos. In response to complaints, the local police department sets up a speed trap and BAM!, they start nabbing these miscreants. One […]
Webinars are the have quickly become the standard for the new marketing culture of “permission marketing.” Permission marketing is based on the knowing participation of potential consumers in the marketing process. Consumers do this because they think the marketing materials will help them make better decisions. Webinars are growing because, put simply, online consumers are […]
