In order to achieve a high ROI on your Pay Per Click (PPC) campaigns, you’ll need to generate high quality leads. Ad optimization tactics will vary for every account. However, there are some general rules to keep in mind to keep your conversions up and your cost-per-lead (CPL) down. Target the right keywords Opt for […]
Yesterday, Google unveiled another functionality update to Google Ads, one that is expected to provide more insight into conversion trends to improve efficiency in budget allocation. The update focuses around Search Funnels, a feature that has been within the Google Ads system since 2010. However, this feature has often been overlooked due to its hard […]
With competition for natural rankings on the rise and the increasing frequency of (not provided) search term data in SEO campaigns, many companies are embracing Pay-Per-Click advertising systems such as Google Ads. While it can be easy to get started, developing an effective campaign means making the best possible use of your limited number of […]
When most people think of Google, they usually think of search results or cell phones. But did you know over 97% of Google’s revenue comes from online, paid advertising? In the last four quarters alone, they have made over $32.2 billion in total advertising revenue! Google’s Pay-Per-Click (PPC) or Paid Search management system is known […]
Hiring an agency to handle your PPC campaign is a great idea for any business that wants to succeed online but choosing a company can be a difficult decision. It is important to make a good choice from the beginning as it can be very detrimental to your campaigns’ success to switch from one company […]
Landing pages and the lead capture forms they usually include are two of the most important aspects of effective lead generation. By directing visitors to specially designed pages with higher conversion rates, webmasters are able to focus the attention of their prospects on the offer or product that is most likely to appeal. But how […]
