With so many resources available on the Internet these days, it can be hard to know where to start for reliable advice so we’ve put together this list of our tops blog picks for small- to medium- business owners. From marketing to conversion to financial advice, there is bound to be an area in which […]
Collecting information from Facebook profiles is not spying. But using that information to discover elements of their marketing strategy is, well, a little bit like spying. 1. Check out the reveal tab. The reveal tab offers free content to encourage people to Like a company. Check out the free content on offer by your competitor. […]
Social media is a good thing. It can even be a great thing for businesses when used correctly but there are many ways to alienate your followers and potential customers. When misused, social media platforms can quickly backfire leading to poor brand image and even potential boycotts! To help you avoid making some serious mistakes […]
Business to business is taking off in online marketing as most business buyers start their research online. In the past, social media features and advertising systems were geared towards business-to-customer (B2C) marketing instead of B2B marketing. However, that is beginning to change. LinkedIn LinkedIn is the best social media platform for B2B. This is because […]
This question has been tossed around online marketing circles for years. Estimates range from 20 cents to $250. The question is so complex because the “value” of a Like includes three distinct factors: link reposting content delivery brand awareness demographic research
On March 19, Facebook announced a new targeting feature that automatically generates an advertising audience based on similarities (demographics, location, interests) to an existing email list. According to Facebook, beta users of this feature got a much better conversion rate than they did by just selecting their targeting criteria. Lookalike Audiences are worthwhile if you […]
