Feeling Lost? FTP, CPC, cookies, quality score, RSS, conversion rate, googlebot, meta data, etc., etc. In dynamic, ever-changing industries it can sometimes feel overwhelming to keep up-to-date with the latest buzzwords and technical jargon. It seems like every time you get a handle on things, something new and innovative emerges onto the scene. Internet marketing […]
Lawyers are some of our most loyal clients. With close to 40 law firms using AdLuge for their lead management and marketing intelligence, we have gathered a wealth of industry data that brings clarity to expectation. Analysing industry trends is excellent for benchmarking and comparing your practice to your competitors and industry standards. How do […]
Functionality matters Every business owner should be required by law to write the following on their bathroom mirror: my website is a tool, not a billboard. Sure, having a nice-looking website can help make a sale, but the primary purpose of a website should always be functional. The function of every website is to give […]
Phone call Tracking is a relatively new technology, especially considering how long the phone has been a major medium of business. It actually grew out of its online equivalent: cost per conversion tracking. There are two types of tracking: traditional call tracking and integrated call tracking. Both can help you hone your marketing data.
There are two secrets to creating great landing pages: Stripping away the irrelevant flourishes and focusing on the fundamentals, and Monitoring the success of your landing pages For number one, you need to know basic design fundamentals. Among these are: Good Design The basics of web design have changed very little in the past decade. […]
The problem with bounce rates is that they’re not actually a great way to measure website quality, but search engines and ad brokers think they are. This is because there are actually two main things that can drive a bounce rate up: visitors not finding anything like what they’re looking for, and visitors finding exactly […]
