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    Organic Search

    Launching a new website?  Learned SEO in a hurry?  Don’t know how to measure what works and what doesn’t?  You’ve come to the right place. Measuring and tracking SEO success requires analysis of backlinks, crawler reports, anchor text, etc.  Everyone, even SEO gurus, uses web tools to do it for them.  Common choices of web […]

    Social Targeting

    On March 19, Facebook announced a new targeting feature that automatically generates an advertising audience based on similarities (demographics, location, interests) to an existing email list. According to Facebook, beta users of this feature got a much better conversion rate than they did by just selecting their targeting criteria. Lookalike Audiences are worthwhile if you […]

    Offline marketing research has been a major industry for almost a hundred years.  Effective online marketing research has only been possible for about a decade.  It’s not surprising that most companies lack the experience or the technology to conduct marketing research as effectively online and off. However, by the time we retire, fully offline business […]

    New Features

    Your suggestions do not go unheard! AdLuge is pleased to announce an update to the Lead Summary interface in the AdLuge Dashboard. Based on the feedback provided by clients and employees, the lead summary now shows details on lead trends, comparative to the same period the previous month. This allows the user to easily interpret […]