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LATEST BLOG

Posted on November 21st, 2014 by

Essential Aspects of Copy that Converts

Outstanding copy is one of the best ways to earn higher conversion rates, but it isn’t always easy to produce and, while the internet is full of writing advice, much of it is not very helpful.While grammar and punctuation can be important aspects of good copy, there are not the most important factors to consider.In fact, there are only four rules for great, high-converting copy.ClarityThe absolute most important factor in the success of your copy is clarity. Everything else comes second. After all, if your customers cannot understand what you are trying to sell them or why your offerings are better than those of your competitor, no amount of humor is going to win them over.Don’t worry about your content reading funny or cute: as long as your messag Read More...