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Posted on January 27th, 2016 by

5 Reasons Easy Data Analysis Is Essential To Marketing Agencies

For people in the Internet market industry, the ability to digitise business metrics has brought about an array of new opportunities. We no longer have to launch campaigns based on personal preference and intuition while hoping for the best outcome. Advertising and marketing campaigns that succeed do so by integrating a variety of intelligent approaches to identify prospective customers, segment, analyse data, and tweak campaigns upon feedback in real-time.In today’s global economy, companies are under pressure as never before to deliver results, which has necessitated the need to conduct data-driven marketing campaigns. “Data-driven marketing” refers to the practice of using data to achieve marketing goals and measure results by engaging customers and del Read More...