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Posted on January 2nd, 2017 by

How Can Email Marketing Boost Your Sales?

Email marketing offers businesses a simple but powerful way to both generate and nurture leads. An email marketing campaign can be automated and allows you to maintain the attention of leads who might typically drop off at some point in your sales funnel. Most importantly, this form of marketing is cost-effective and easily tested so that you can continuously improve your campaign and ROI. In order to create a successful email marketing strategy that boosts your sales, you’ll need to track and measure campaign data. Thankfully, most consumers are highly comfortable and familiar with email, so you can focus on crafting your message. Lead generation and nurturingWhen a user becomes a lead, it’s important to craft email marketing campaigns based on Read More...