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LATEST BLOG

Posted on November 11th, 2016 by

Tracked Keywords: What Are They And How Can I Use Them To Grow My Business?

Keywords remain an important part of your SEO strategy, and there are some effective tactics you can use to rank for relevant words and phrases – despite changes to Google’s algorithm, which make it difficult, or impossible, to rank for keywords using black-hat strategies like keyword stuffing. Ranking for keywords is achieved through a combination of SEO, PPC and content marketing strategies. Long-tail keywords, short-tail keywords, broad match keywords and negative keywords are some of a few types you can hope to rank for – and tracking these keywords can help you to boost your position in SERPs, grow leads, save money on your PPC campaign and provide user insights, among other benefits. How do you track keywords?There are several key areas in w Read More...