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LATEST BLOG

Posted on December 19th, 2014 by

How to Keep Your Prospects from Comparison Shopping

In this digital age comparison shopping has become easier than ever, making it the bane of most business owners.Comparison shopping frequently results in decreased sales, narrower margins, and a reduction in revenue.Nearly all shoppers compare several retailers or service providers for the best options, prices and guarantees, which is completely logical, but it can still eat into your bottom line.Luckily there are several ways in which you can prevent this comparison shopping, or at least control the conversation.Exploit mere-exposureMere-exposure is also known as the familiarity principle, and it refers to the human tendency to prefer things with which we are familiar.This is the main strength of big brands like Coke. They have spent millions of Read More...