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LATEST BLOG

Posted on August 29th, 2016 by

Digital Marketing Glossary Of Terms For Beginners

Digital marketing is composed of many departments: Social, SEO, Content and PPC, to name a few, and each comes with a long list of terms that might not be recognizable to those outside the confines of Internet marketing circles. Learning these terms is an important step in tracking and analyzing your data to ensure your digital marketing efforts are effective.To eliminate any confusion, below is a glossary of the most used, and most important, digital marketing terms: A/B TESTING: This test compares the success of two versions of a web page to see which performs better, whether through ROI, conversion rate or CTR. Tracking these metrics can help you to create more user-friendly, effective web pages.ANALYTICS: The collection of data from your website Read More...