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Posted on December 30th, 2014 by

How to Redesign Your Website without Losing Traction

No matter how beautiful or functional your website is, it will eventually need updating to keep it fresh and make use of new SEO and design techniques.The biggest concern in this situation is almost always a question of if your company will lose traffic and how much.And it’s a legitimate concern: up to 70% of marketers who release a new design will see a decrease in their traffic or sales. Because of this high percentage, many companies are afraid to update, but it doesn’t have to be that way.Case Study: MozWhen Moz redesigned their website, instead of the usual decrease in traffic that most companies fear, they actually experienced improvements across the board: Pageviews went up 60.9%Pages viewed and unique visits went up 12.14%Visit durati Read More...