Traditional marketing methods are often referred to as outbound marketing as they rely on the marketer pushing their message as far and wide as possible in the hopes that it will reach those that may be interested. This needle-in-the-haystack approach may have worked well in the past but that market is changing rapidly and companies […]
Video is fast becoming an exceptionally powerful tool for promoting your company or website but they can also be used to enhance an SEO campaign if used correctly. Google likes videos because people like videos and this makes them a strong tool for augmenting your local search rankings. It is important to consider your subject […]
Search engine optimization is a crucial part of any business’ online marketing campaign so it is easy to understand why so many people are concerned with the knowing the best practices and having the best tools. Luckily many of these tools are not only highly useful but also free of charge! While many Internet marketing […]
Social media is a good thing. It can even be a great thing for businesses when used correctly but there are many ways to alienate your followers and potential customers. When misused, social media platforms can quickly backfire leading to poor brand image and even potential boycotts! To help you avoid making some serious mistakes […]
Want to get better results with your PPC? Want to do it… in under two hours? Here’s how to make it happen. 1. Identify Negative Keywords Quickly Negative keywords prevent ads from showing up if a query includes certain terms. By far the most common negative keyword is “free” and should be standard for most […]
Business to business is taking off in online marketing as most business buyers start their research online. In the past, social media features and advertising systems were geared towards business-to-customer (B2C) marketing instead of B2B marketing. However, that is beginning to change. LinkedIn LinkedIn is the best social media platform for B2B. This is because […]
