In this digital age comparison shopping has become easier than ever, making it the bane of most business owners. Comparison shopping frequently results in decreased sales, narrower margins, and a reduction in revenue. Nearly all shoppers compare several retailers or service providers for the best options, prices and guarantees, which is completely logical, but it […]
Calculating the Return on Investment of every aspect of your company’s marketing strategy is an important part of ensuring that money is being spent in the right places to improve the reach of your brand without costing a fortune. Unfortunately some aspects can be difficult to keep track of without specialized systems. Before call tracking, […]
Marketing has changed a great deal in the last few decades and online marketing will continue to take over. As more and more consumers spend much of their time online between computers at home or work and a majority of North Americans using smartphones, effective marketing strategies must target these markets. Ongoing Media Fragmentation Consumers […]
One of the most important factors to remember in lead generation is that leads are people, not targets. There is a difference between company logic and customer logic and your focus should always be on the customer. In order to maintain this attitude towards lead generation, it is important to rethink a few key principles. […]
Lead nurturing is the process of building relationships with prospective customers through relevant information and engaging, meaningful contact. This is how businesses stay in contact with those who are interested in the product or service on offer but are not yet ready to buy. 95% of the visitors to your website do not want to […]
Reputation management was originally coined as a public relations term but now it is primarily an issue of search results and social media. Managing the online presence of your company is not about shameless self-promotion but rather a means of defense against disgruntled former employees, unhappy customers, and unscrupulous competitors. If you do not control […]
