As mobile Internet use becomes more common, videos are becoming more necessary for an effective content strategy. A video is a much easier way to learn content on mobile than a wall of text or an article. According to a Forbes study, almost 80% of senior executives are viewing more content videos now than they […]
A/B Testing is a time-tested marketing ideology where a marketer tests the effectiveness of small changes to your marketing strategy against a “control” version of your old strategy. For online marketers, A/B testing typically works by running two versions of a website, one using your old design, and one using a slightly updated design, and […]
Vsnap is a service that allows you to send 60 second video messages without making the recipient download an app or a video file. All the recipient needs to do is click on the provided link and watch the linked Flash video on the Vsnap web page. What makes Vsnap more than just a fun […]
Co-marketing is the cooperation of two or more companies to advance everyone’s marketing interests. This kind of cooperation is usually between companies in different industries. For example, restaurants and bars often promote specific cab services or soda brands. However, co-marketing can sometimes happen with similar companies, usually through webinars. How co-marketing webinars work is as […]
Email marketing campaigns are taking off. Every year they account for a larger percentage of online leads. However, just like other online marketing, email marketing needs work to become effective and optimized. Keep it simple A/B testing is a standard marketing practice because it is the most simple way to conduct market research. No […]
Dynamic content is automatically tailored to a user’s behavior and history. The most famous example of dynamic content is Amazon’s user recommendations, but similar dynamic elements play a small part in every web page. Many comment sections are now loaded dynamically onto websites, tailored to specific commenting histories. Dynamic content is good for websites because […]
