The official purpose of LinkedIn Groups is to make networking between professionals easier. However, they are also a fantastic medium for both crowdsourcing and syndicating content. There are two ways to go about this: creating your own group or engaging an existing group.
The world is drowning in spam, and it’s hard for legitimate marketing messaging to stand out. There are two ways that your newsletters can fall into spam filters: they are automatically seen as spam by email providers and are filtered out, or they are flagged as spam by users and go straight to their trash. […]
There are two ways to write great newsletter subject lines: writing subject lines from scratch or adapting the successful lines of other copywriters. The latter is more common than you would think, and helps a lot of beginner marketers find early success. Writing Great Subject Lines 1. Include a call to action. This will most […]
1.) Break it down to one awesome headline selling point. It’s great to have multiple selling points, but you should be able to convince clients to choose you in the very first sentence. This sentence should encapsulate exactly what challenges your market faces and the unique solution that your company offers. Your headline selling point should […]
Evergreen content is content that will be just as useful or interesting to readers in a month, six months, or five years from now. History Evergreen content was originally a concept developed in print media to describe topics that never go out of demand. The kings of evergreen content are fitness magazines that basically run […]
The problem with bounce rates is that they’re not actually a great way to measure website quality, but search engines and ad brokers think they are. This is because there are actually two main things that can drive a bounce rate up: visitors not finding anything like what they’re looking for, and visitors finding exactly […]
