Google Ads is a great way to get your company exposure on the top of search engines. Over the years, Google Ads campaigns have grown from simple text advertisements, to display ads, video ads, and most recently Enhanced Campaigns. Nowadays, with an increase in portable devices used to access to the web, Google Ads is […]
Conquesting in Google Ads is an aggressive marketing strategy where one company bids on keywords targeted towards a competitor’s brand name. Conquesting is an in-your-face attack on your competitors’ customer base, and almost always provokes a reaction. Skilled marketers sometimes even use conquesting to force a competitor to react, in the hope that competitors will […]
A lot of people quit Google Ads because they don’t get the kinds of results they want. However, nine times out of ten, the problem is with their approach to Pay-Per-Click (PPC) advertising, not with the medium itself. Granted, sometimes PPC just isn’t right for their business, but more often than not it’s a lack […]
Hello, Is there anybody out there? So you’ve designed and launched your website. Not only does it look great, the design is sleek, easy to read and has exceeded all your expectations. What’s next? Well, now you just sit back, relax and reap the benefits right? Wrong. Six months later, your web presence is still […]
Have you ever felt like a certain ad was following you around the internet wherever you went? If so, you were likely being “remarketed” to. Google Ads is a great tool to get your business at the top of Google search results; however, what a lot of people don’t know is that Google Ads also […]
