Keyword Planner is an updated tool that Google rolled out recently, with surprisingly little fanfare or attention. It is a combined interface for two older tools, the Keyword Tool and Traffic Estimator. But it also adds some new functionality, and breathes more life into the aging Google Ads keyword research tools. Keyword Planner Interface The […]
Want to get better results with your PPC? Want to do it… in under two hours? Here’s how to make it happen. 1. Identify Negative Keywords Quickly Negative keywords prevent ads from showing up if a query includes certain terms. By far the most common negative keyword is “free” and should be standard for most […]
An Enhanced Campaign is a Pay Per Click ad campaign that is run on multiple devices and in multiple geographic regions. This could previously only be accomplished by running several separate campaigns. Enhanced Campaigns run ads based on a more complex bidding system. You can set different bid ranges for the same ad for different […]
CPA bidding for Google Ads is a feature of Conversion Optimizer, a tool that uses historical performance to decide the relative value of clicks on different ads, and set the Cost Per Click Bids on those ads accordingly. If your Google Ads trends continue, Conversion Optimizer will make the average cost per conversion come in […]
A new tool has recently been added to the Google Ads dashboard called Keyword Planner, and it has replaced The Keyword Tool. This is… mostly good news. Keyword Planner has similar but expanded features and a more unified interface. However, it has also lost some features. Let’s look at the interface:
Acuity and AdRoll are two tools with different approaches to “retargeting,” narrowing ad focuses based on the behavior and search patterns of potential customers. Retargeting vs. Old Fashioned Targeting Most current ad targeting is done through PPC ads on major search engines, that are targeted based on search terms and geographic location. However, these ads […]
