Each year, Pay-Per-Click advertising becomes more expensive. If you are driving traffic to a landing page, it’s essential to follow best practice in page layout to remain cost-effective. Once a person clicks your ad, it’s up to the landing page to close the deal. There’s no sense in having a great ad that drives people […]
Video is fast becoming an exceptionally powerful tool for promoting your company or website but they can also be used to enhance an SEO campaign if used correctly. Google likes videos because people like videos and this makes them a strong tool for augmenting your local search rankings. It is important to consider your subject […]
Changes in how, where, and why consumers access information has made a new approach to marketing possible. Based on the idea that companies are competing with real people for the attention of their customers (who are also real customers), friend-of-mine awareness advocates that success is based on getting customers to think of your company as […]
Consider, if you will, the following scenario. You and your neighbours have been subjected to insane motorists who go roaring down your quiet residential street late at night at ungodly speeds, blaring their stereos. In response to complaints, the local police department sets up a speed trap and BAM!, they start nabbing these miscreants. One […]
Search engine optimization is a crucial part of any business’ online marketing campaign so it is easy to understand why so many people are concerned with the knowing the best practices and having the best tools. Luckily many of these tools are not only highly useful but also free of charge! While many Internet marketing […]
Fresh off the success of our Facebook Cheat Sheet Infographic, we are happy to launch our new Google+ Dimensions Cheat Sheet for designers, social media managers, and webmasters. This handy infographic acts as a speedy reference for image dimensions for Google+ pages and Google+ Local pages. Google+ is quickly gaining steam with its arsenal of […]
