Every email marketing campaign has a goal; whether it is to generate more leads, to grow your subscriber database, or to convert more existing leads into paying customers. You can have more than one goal, but whatever you decide, it’s important to determine which metrics you need to track early on in order to evaluate […]
When done well, high-conversion landing pages can generate leads, make your business thrive, and can even make the difference between a profitable quarter and a slow season. However, increasing the conversion rate is not an easy thing to do, considering that the average attention span online is around 8 seconds (this according to Unbounce). This […]
No matter how beautiful or functional your website is, it will eventually need updating to keep it fresh and make use of new SEO and design techniques. The biggest concern in this situation is almost always a question of if your company will lose traffic and how much. And it’s a legitimate concern: up to […]
In this digital age comparison shopping has become easier than ever, making it the bane of most business owners. Comparison shopping frequently results in decreased sales, narrower margins, and a reduction in revenue. Nearly all shoppers compare several retailers or service providers for the best options, prices and guarantees, which is completely logical, but it […]
The true purpose of blogging for most businesses is not just to earn readers, but to generate leads for the company. While how-to articles and list posts may attract readers, generate social shares and gin additional traffic, they’re still unlikely to generate leads. Similarly, writing informational blog posts containing tips and tricks will increase your […]
Outstanding copy is one of the best ways to earn higher conversion rates, but it isn’t always easy to produce and, while the internet is full of writing advice, much of it is not very helpful. While grammar and punctuation can be important aspects of a good copy, they are not the most important factors […]
