Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With more than 187 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network on the Internet. The company has a diversified business model with revenues coming from talent solutions, marketing solutions, and premium subscriptions. Headquartered in Silicon Valley, LinkedIn has offices across the globe.
This guide was inspired by an email thread that went around my company on exactly this topic. I’ve gathered the best suggestions and added a few of my own. So this guide doesn’t only contain my own tips, but also the suggestions of some very bright people here.
LinkedIn has seen exponential growth. Did you know over 2.6 million companies have created LinkedIn Company pages. Sadly, it seems that most companies aren’t paying LinkedIn Company Pages the attention they deserve. Company Pages act as another “drip marketing” channel, that helps keep your company top-of-mind with your followers.
Company pages are also a great recruiting tool that will help you amplify your company’s culture and create a positive brand presence that will help you attract the best talent.
I hope this eBook gives you some ideas on how to grow your company’s visibility on the world’s largest social network for business.