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Google Ads Trends For Law Firms April 2016
INDUSTRY REPORT
GOOGLE ADS TRENDS FOR LAW FIRMS

JANUARY TO APRIL, 2016

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Did you know the average small-sized law firm spends around $1400 a month on Google Ads alone?

Average Ads Spend Per Month
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Google Ads is an exceptional platform to help grow your business

Not only can it get your company seen on the front page of Google search results, but more recently Bing and Yahoo!, too! Google Ads is scalable to the needs of many businesses. Many companies have gained success using Ads exclusively for driving leads, while others see it as one of many tools in the box. What we’ve learned is that it can be both!

AdLuge focuses on marketing intelligence

We track Ads Key Performance Indicators (KPI) throughout several industries, including the legal and law firm industry. We’ve evaluated the performance of AdLuge customers who run Google Ads campaigns to see how search marketing affects lead generation and business growth.

The following report contains data analyzed from over 40 law firms across North America and the UK. Our results show industry trends over four months between January and April, 2016. Using this data to benchmark your law practice can give you insight into how your company compares to the industry average.

mike-2

Mike Landry

Industry Specialist
AdLuge Marketing Intelligence

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