Despite being an essential aspect of growing your company, most people do not enjoy hiring new staff. The reason for this is simple: it can be a difficult and stressful process for you and your team to find, train, and get used to working with a new coworker. To smooth transitions and ensure your newest […]
There are many great resources and books available on the market for entrepreneurs whether they are just starting out or have been self-employed for many years. New tactics and strategies are necessary as markets and technologies change. To help you stay at the top of your game, we recommend these great books. 1) The 4-Hour […]
Traditional marketing methods are often referred to as outbound marketing as they rely on the marketer pushing their message as far and wide as possible in the hopes that it will reach those that may be interested. This needle-in-the-haystack approach may have worked well in the past but that market is changing rapidly and companies […]
Changes in how, where, and why consumers access information has made a new approach to marketing possible. Based on the idea that companies are competing with real people for the attention of their customers (who are also real customers), friend-of-mine awareness advocates that success is based on getting customers to think of your company as […]
Every retailer knows that shopping is the art of persuasion. Many factors influence a potential sale but nothing makes a bigger impression than design. In fact, 93% of customers say they place visual appearance above consideration like sound, smell, and texture. To break it down even farther, 85% of customers say that color alone is […]
Increasing traffic to a site is not the only job of an internet marketer. Increasing business through improved conversion rates should equally as important. The type of conversions and motives depend on the clients niche. In this post I will be analyzing KPI’s i.e. Key Performance Indicators for an eCommerce site. This will give us […]
