1. Conversion Rate Optimization (CRO) In internet marketing, a conversion is when a visitor to a website takes any steps beyond just looking at the website. Depending on the industry, a conversion could range from signing up to a mailing list, to requesting a quote, to actually making a purchase. Conversion Rate Optimization encompasses a […]
Need to attract, hire, and keep great salespeople? We’ve written about motivational strategies before, but the truth is that motivational strategies can often be much too complex to be described in a single article. Motivation is a skill developed over a lifetime of study and experience. Here are 5 books you and your employees should […]
Trends in marketing strategy can sometimes seem to move at the speed of light. Just as you get on top of one, you’re already behind the next! It’s hard to keep up to date and even harder to find methods that work. It’s no secret generating leads is a difficult and expensive process. Just think […]
A.I.D.A is an acronym in the marketing world that refers to Attention (or Awareness) , Interest, Desire, and Action. Its the process of generating leads and converting them into clients or customers. So how can we apply this strategy in online marketing? What is the process by which you can bring attention to your potential […]
So you’re going to hire a marketing agency? Hiring a marketing agency can lead to great opportunities for your company. Marketing agencies can use their connections, as well as providing expertise and resources to take the burden off your business. But, it’s an immense leap of faith, essentially, you are turning over your companies image […]
Offline marketing research has been a major industry for almost a hundred years. Effective online marketing research has only been possible for about a decade. It’s not surprising that most companies lack the experience or the technology to conduct marketing research as effectively online and off. However, by the time we retire, fully offline business […]
