Your Value Proposition is the most important sentence you will ever say in your life (well, maybe except for “will you marry me”). You need to develop it to be as effective as possible, and deliver it in a way that builds trust. Development of a value proposition occurs in two phases: brainstorming and refining. […]
1. Dropbox There are a lot of file-sharing solutions on iOS, including the ingenious Filemagnet that shares files through iTunes’ infrastructure, but the most powerful and useful one is Dropbox. This allows you to share a folder a files with your work group wherever they are, and whatever devices they’re using. Dropbox also plays nicely […]
Broadly speaking, the internet itself would not be profitable. The vast majority of websites would not exist. Although most of the discussion around marketing intelligence focuses on defeating competitors, it is much more important than just moving customers from one company to another. Marketing Intelligence allows companies and customers to connect. Working perfectly, marketing intelligence […]
Google is rolling out a new free tool called Universal Analytics. Universal Analytics replaces the older analytics on all new Google websites, and can be easily added to old websites. Universal Analytics’ selling point is the ability to track a huge variety of data from any platform imaginable. By processing data like usernames, phone calls, […]
Has your website been penalized with no discernible reason? There are a lot of hidden factors that could have led them to punish you. 1. Bad Links This has been the most significant source of penalization for the past year. Bad links come about through buying links or excessive and unwarranted link swapping. This results […]
A recent study by Custora came up with some findings that show us the current state of online marketing. 1. Email: The Retro Future Organic search traffic is still the lead dog in online lead generation, with an estimated 16% of all online customers coming in through organic searches. Second is Pay Per Click Advertising, […]
