1.) Break it down to one awesome headline selling point. It’s great to have multiple selling points, but you should be able to convince clients to choose you in the very first sentence. This sentence should encapsulate exactly what challenges your market faces and the unique solution that your company offers. Your headline selling point should […]
What is SEO? SEO or Search Engine Optimization is the process by which companies increase their visibility on search engines like Google and Bing. The goal of SEO is to get your website to the top of these search engine result pages (SERPS), thus making your brand easy to find and accessible for users when […]
A lot of people quit Google Ads because they don’t get the kinds of results they want. However, nine times out of ten, the problem is with their approach to Pay-Per-Click (PPC) advertising, not with the medium itself. Granted, sometimes PPC just isn’t right for their business, but more often than not it’s a lack […]
There are many types of bad reviews. Some you can respond to, some you can have removed, and some you can try to push down through a variety of SEO techniques. The Plea for Improvement The Plea for Improvement is a bad review posted by a known customer, under their name or usual username, that […]
Hello, Is there anybody out there? So you’ve designed and launched your website. Not only does it look great, the design is sleek, easy to read and has exceeded all your expectations. What’s next? Well, now you just sit back, relax and reap the benefits right? Wrong. Six months later, your web presence is still […]
Have you ever felt like a certain ad was following you around the internet wherever you went? If so, you were likely being “remarketed” to. Google Ads is a great tool to get your business at the top of Google search results; however, what a lot of people don’t know is that Google Ads also […]
