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    Content Marketing

    There are two ways to write great newsletter subject lines: writing subject lines from scratch or adapting the successful lines of other copywriters. The latter is more common than you would think, and helps a lot of beginner marketers find early success. Writing Great Subject Lines 1. Include a call to action. This will most […]

    Lead Nurturing

    Drip marketing is a play on words off “drip irrigation,” the practice of giving plants a small steady amount of water over a long period. Just like drip irrigation, drip marketing is an attempt to cultivate a sale over a long period of time. Drip marketing works by contacting a potential customer at set intervals, […]

    Organic Search

    How Google Personalizes Search Over the last 15 years, Google search has become the champion instrument to facilitate lightning fast information to people all over the world. From it’s inception in 1996, Google has always been on the cutting edge in regards to providing its followers with the most convenient and relevant search results. Google […]

    Need to attract, hire, and keep great salespeople? We’ve written about motivational strategies before, but the truth is that motivational strategies can often be much too complex to be described in a single article. Motivation is a skill developed over a lifetime of study and experience. Here are 5 books you and your employees should […]