With competition for natural rankings on the rise and the increasing frequency of (not provided) search term data in SEO campaigns, many companies are embracing Pay-Per-Click advertising systems such as Google Ads. While it can be easy to get started, developing an effective campaign means making the best possible use of your limited number of […]
A few months ago Google introduced a new search algorithm which enabled Google to better understand contextual search queries. This is the next step in the creation of a search engine with the ability to answer personal, subjective queries such as “What should I do on Saturday?” by using information gathered about your interests and […]
Chiropractors in North America have one of the most competitive environments when it comes to Search Engine Marketing. Many Chiropractors prefer to target locally, and thus find themselves in competition with the other practitioners in the area. For Search Engine Marketing (SEM), Google Ads is the preferred platform for Chiropractors to do search ads – […]
When most people think of Google, they usually think of search results or cell phones. But did you know over 97% of Google’s revenue comes from online, paid advertising? In the last four quarters alone, they have made over $32.2 billion in total advertising revenue! Google’s Pay-Per-Click (PPC) or Paid Search management system is known […]
Blogging as part of your businesses online marketing strategy can be both fun and rewarding but it is also a lot of work. To keep yourself from falling behind or getting discouraged along the way, it is important to have a strategy in place. Figure out what your goals are and identify some tactics to […]
Email marketing campaigns continue to be an important part of online marketing strategies but how does a company build a great email marketing list? There are many ways to build up your contact list and it all starts with great content. Unique, Engaging Content Content is already such an important part of online marketing that […]
