Marketing has changed a great deal in the last few decades and online marketing will continue to take over. As more and more consumers spend much of their time online between computers at home or work and a majority of North Americans using smartphones, effective marketing strategies must target these markets. Ongoing Media Fragmentation Consumers […]
One of the most important factors to remember in lead generation is that leads are people, not targets. There is a difference between company logic and customer logic and your focus should always be on the customer. In order to maintain this attitude towards lead generation, it is important to rethink a few key principles. […]
It’s no surprise, Mortgage Brokers in North America have become one of the most competitive businesses in Search Engine Marketing (SEM). Many mortgage brokers prefer to target locally, as people don’t like to travel far to find their financial assistance. With major banks on every street corner, it’s important to make a presence to those […]
Greeting AdLuge community members! Over the next several weeks we will be rolling out some enhancements to our call tracking platform. This will be rolled out to our clients in stages and will take place starting now until early December. With this enhancement, users will be able to include additional tracking variables which now include […]
Lead nurturing is the process of building relationships with prospective customers through relevant information and engaging, meaningful contact. This is how businesses stay in contact with those who are interested in the product or service on offer but are not yet ready to buy. 95% of the visitors to your website do not want to […]
With so many resources available on the Internet these days, it can be hard to know where to start for reliable advice so we’ve put together this list of our tops blog picks for small- to medium- business owners. From marketing to conversion to financial advice, there is bound to be an area in which […]
