In order to achieve a high ROI on your Pay Per Click (PPC) campaigns, you’ll need to generate high quality leads. Ad optimization tactics will vary for every account. However, there are some general rules to keep in mind to keep your conversions up and your cost-per-lead (CPL) down.
Have you ever felt like a certain ad was following you around the internet wherever you went? If so, you were likely being “remarketed” to.
So you’ve designed and launched your website. Not only does it look great, the design is sleek, easy to read and has exceeded all your expectations. What’s next?
A lot of people quit Google Ads because they don’t get the kinds of results they want.
Conquesting in Google Ads is an aggressive marketing strategy where one company bids on keywords targeted towards a competitor's brand name.
Google Ads is a great way to get your company exposure on the top of search engines.
Acuity and AdRoll are two tools with different approaches to "retargeting," narrowing ad focuses based on the behavior and search patterns of potential customers.
