There are two secrets to creating great landing pages:
- Stripping away the irrelevant flourishes and focusing on the fundamentals, and
- Monitoring the success of your landing pages
For number one, you need to know basic design fundamentals. Among these are:
The basics of web design have changed very little in the past decade. Good landing page design means that it is as easy as possible to navigate to other parts of your website, the landing page is clean and uncluttered, and all links lead a potential customer closer to making a purchase or submitting their contact information. It sounds simple, but building a well-designed website from can take years of experience. If you’re relatively new at web design, consider using automatic generators for your landing pages.
All Necessary Content Above the Fold
“Above the fold” means content that is visible without scrolling, navigating, or clicking buttons. It is the content that visitors can view without expending any effort. Ideally, you should have just enough content above the fold for visitors to know that they came to the right place. The important points to hit are: what your company is about, what services you provide, and where you provide them. Any more than that can clutter the page.
Strong Calls to Action
There should be blatant calls to action in every frame and on every tab. People don’t go to websites to hear subtle pitches, they go to buy things. The buttons to buy, sign up, or request a quote should pop right out and should ideally be the first or second thing most visitors will look at. You can use a web page “heatmap” tool to figure out the exact path that most people will take.
Before and After Photos/Sales photos
Before and After photos communicate complicated narratives and ideas in a split second. Because people’s brains automatically construct stories and processes to understand chronological pictures, They are particularly effective on the websites of cosmetic surgeons, skin care specialists, and dentists, but also work great for renovation or landscaping firms. If your website’s products don’t lend themselves to before and after photos, try to work some other narrative order into your artwork. For example, you could show a sales graph increasing, a couple celebrating a new home, etc.
If you master these fundamentals, your landing page will already be better than the average in almost any industry. However, to be truly exceptional, you need to fine-tune your landing pages by tracking their success. That’s the second secret to successful landing pages.
Most web developers are unable to do this effectively, because there are many different ways that landing pages can be successful. They can lead visitors to navigate your website, but they can also lead visitors to call or email.
AdLuge stores the data from your email and phone call leads, allowing you to analyze your performance and follow up with opportunities. This gives you a total understanding of the value of each of your landing pages’ performance. Over time, you’ll be able to identify your top performing landing pages to generate the maximum number of leads.