AdLuge Blog

Goodbye Google Keyword Tool, Hello Keyword Planner!

A new tool has recently been added to the Google Ads dashboard called Keyword Planner, and it has replaced The Keyword Tool. This is... mostly good news. Keyword Planner has similar but expanded features and a more unified interface. However, it has also lost some features.

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By: 31 Jul 2013

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How to Get the Most Google Real Estate for Your Brand’s Keyword

For keywords other than your brand name, you have to focus on ad bidding and SEO ranking to get Google real estate. However, for your own brand keyword, you have many more options.

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By: 30 Jul 2013

What the World Would Be Like if Marketing Intelligence Didn’t...

Broadly speaking, the internet itself would not be profitable. The vast majority of websites would not exist.

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By: 26 Jul 2013

Acuity and AdRoll – Why is Remarketing Beneficial

Acuity and AdRoll are two tools with different approaches to "retargeting," narrowing ad focuses based on the behavior and search patterns of potential customers.

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By: 25 Jul 2013

Using LinkedIn Groups to Syndicate your Blog Content

The official purpose of LinkedIn Groups is to make networking between professionals easier. However, they are also a fantastic medium for both crowdsourcing and syndicating content.

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By: 23 Jul 2013

5 Takeaways From Google’s Universal Analytics Announcement

Google is rolling out a new free tool called Universal Analytics. Universal Analytics replaces the older analytics on all new Google websites, and can be easily added to old websites.

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By: 18 Jul 2013

How to Tell if an RFP is Worth the Time Investment

Everyone loves to make a sale. Everyone likes to hear about a new customer.

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By: 17 Jul 2013
Marketing Performance Management

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