AdLuge Blog

5 Tips To Optimize Your PPC Campaign For Lead Generation

In order to achieve a high ROI on your Pay Per Click (PPC) campaigns, you’ll need to generate high quality leads. Ad optimization tactics will vary for every account. However, there are some general rules to keep in mind to keep your conversions up and your cost-per-lead (CPL) down.

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By: 8 Apr 2017

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What is Google Remarketing? And Why is it so Effective?

Have you ever felt like a certain ad was following you around the internet wherever you went? If so, you were likely being “remarketed” to.

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By: 22 May 2013

5 Reasons Nobody Can Find Your Website

So you’ve designed and launched your website. Not only does it look great, the design is sleek, easy to read and has exceeded all your expectations. What’s next?

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By: 28 May 2013

Top 5 Reasons People Quit Google Ads

A lot of people quit Google Ads because they don’t get the kinds of results they want.

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By: 4 Jun 2013

What is Conquesting for Google Ads?

Conquesting in Google Ads is an aggressive marketing strategy where one company bids on keywords targeted towards a competitor's brand name.

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By: 2 Jul 2013

Upgrading Your Google Ads Campaigns to Enhanced Campaigns

Google Ads is a great way to get your company exposure on the top of search engines.

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By: 5 Jul 2013

Acuity and AdRoll – Why is Remarketing Beneficial

Acuity and AdRoll are two tools with different approaches to "retargeting," narrowing ad focuses based on the behavior and search patterns of potential customers.

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By: 25 Jul 2013
Marketing Performance Management

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