AdLuge Blog

How to Leverage your Email List with Facebook Lookalike Audiences

On March 19, Facebook announced a new targeting feature that automatically generates an advertising audience based on similarities (demographics, location, interests) to an existing email list. According to Facebook, beta users of this feature got a much better conversion rate than they did by just selecting their targeting criteria.

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By: 27 Mar 2013


What is the Value of a Facebook Like?

This question has been tossed around online marketing circles for years. Estimates range from 20 cents to $250.

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By: 10 Jul 2013

Best Social Media Sites for B2B Marketing

Business to business is taking off in online marketing as most business buyers start their research online.

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By: 22 Aug 2013

10 Social Media Mistakes to Avoid

Social media is a good thing. It can even be a great thing for businesses when used correctly but there are many ways to alienate your followers and potential customers.

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By: 12 Sep 2013

Tips to Spy on Competitors on Facebook

Collecting information from Facebook profiles is not spying. But using that information to discover elements of their marketing strategy is, well, a little bit like spying.

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By: 19 Sep 2013

Top 5 Blogs & Twitter Accounts SMB Owners Need to Follow

With so many resources available on the Internet these days, it can be hard to know where to start for reliable advice so we’ve put together this list of our tops blog picks for small- to medium-...

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By: 19 Nov 2013
Marketing Performance Management

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