There are many great resources and books available on the market for entrepreneurs whether they are just starting out or have been self-employed for many years. New tactics and strategies are necessary as markets and technologies change. To help you stay at the top of your game, we recommend these great books. 1) The 4-Hour […]
While it has been said that the page speed algorithm impacts rankings for less than 1% of search queries, there have been numerous reports indicating that it can have a large impact on those sites that it does affect. Ken Morget from Moz has reported that websites he worked with which had load time issues […]
With each update to their search algorithms, Google makes it more difficult for spammers and those attempting to game the system through black hat techniques. Unfortunately these changes can also have great impact on the rankings of legitimate websites if they are not careful to stay on top of the new rules for search rankings. […]
Consider, if you will, the following scenario. You and your neighbours have been subjected to insane motorists who go roaring down your quiet residential street late at night at ungodly speeds, blaring their stereos. In response to complaints, the local police department sets up a speed trap and BAM!, they start nabbing these miscreants. One […]
Getting to the top of a search engine result page is a great achievement but don’t celebrate yet: if all those searchers clicking on your site don’t find what they are looking for quickly they will hit the back button and click another result. This is called pogo-sticking and search engines, including Google, are able […]
Every retailer knows that shopping is the art of persuasion. Many factors influence a potential sale but nothing makes a bigger impression than design. In fact, 93% of customers say they place visual appearance above consideration like sound, smell, and texture. To break it down even farther, 85% of customers say that color alone is […]
