Keyword Planner is an updated tool that Google rolled out recently, with surprisingly little fanfare or attention. It is a combined interface for two older tools, the Keyword Tool and Traffic Estimator. But it also adds some new functionality, and breathes more life into the aging Google Ads keyword research tools. Keyword Planner Interface The […]
Webinars are the have quickly become the standard for the new marketing culture of “permission marketing.” Permission marketing is based on the knowing participation of potential consumers in the marketing process. Consumers do this because they think the marketing materials will help them make better decisions. Webinars are growing because, put simply, online consumers are […]
A/B Testing is a time-tested marketing ideology where a marketer tests the effectiveness of small changes to your marketing strategy against a “control” version of your old strategy. For online marketers, A/B testing typically works by running two versions of a website, one using your old design, and one using a slightly updated design, and […]
Vsnap is a service that allows you to send 60 second video messages without making the recipient download an app or a video file. All the recipient needs to do is click on the provided link and watch the linked Flash video on the Vsnap web page. What makes Vsnap more than just a fun […]
Co-marketing is the cooperation of two or more companies to advance everyone’s marketing interests. This kind of cooperation is usually between companies in different industries. For example, restaurants and bars often promote specific cab services or soda brands. However, co-marketing can sometimes happen with similar companies, usually through webinars. How co-marketing webinars work is as […]
Your Value Proposition is the most important sentence you will ever say in your life (well, maybe except for “will you marry me”). You need to develop it to be as effective as possible, and deliver it in a way that builds trust. Development of a value proposition occurs in two phases: brainstorming and refining. […]
