1.) Break it down to one awesome headline selling point. It’s great to have multiple selling points, but you should be able to convince clients to choose you in the very first sentence. This sentence should encapsulate exactly what challenges your market faces and the unique solution that your company offers. Your headline selling point should […]
A lot of people quit Google Ads because they don’t get the kinds of results they want. However, nine times out of ten, the problem is with their approach to Pay-Per-Click (PPC) advertising, not with the medium itself. Granted, sometimes PPC just isn’t right for their business, but more often than not it’s a lack […]
There are many types of bad reviews. Some you can respond to, some you can have removed, and some you can try to push down through a variety of SEO techniques. The Plea for Improvement The Plea for Improvement is a bad review posted by a known customer, under their name or usual username, that […]
