AdLuge is pleased to announce our second Industry Report! This report provides cosmetic surgeons with relevant data to help make informed business decisions. Did you know the average cosmetic surgeon spends between $1400 and $1900 a month on Google paid search placements alone? Think that’s a lot of money? It’s not if it’s your primary […]
Email marketing campaigns are taking off. Every year they account for a larger percentage of online leads. However, just like other online marketing, email marketing needs work to become effective and optimized. Keep it simple A/B testing is a standard marketing practice because it is the most simple way to conduct market research. No […]
Dynamic content is automatically tailored to a user’s behavior and history. The most famous example of dynamic content is Amazon’s user recommendations, but similar dynamic elements play a small part in every web page. Many comment sections are now loaded dynamically onto websites, tailored to specific commenting histories. Dynamic content is good for websites because […]
For keywords other than your brand name, you have to focus on ad bidding and SEO ranking to get Google real estate. However, for your own brand keyword, you have many more options. Google Real Estate Breakdown For a brand keyword, Google will return a search page that looks like this:
Broadly speaking, the internet itself would not be profitable. The vast majority of websites would not exist. Although most of the discussion around marketing intelligence focuses on defeating competitors, it is much more important than just moving customers from one company to another. Marketing Intelligence allows companies and customers to connect. Working perfectly, marketing intelligence […]
Acuity and AdRoll are two tools with different approaches to “retargeting,” narrowing ad focuses based on the behavior and search patterns of potential customers. Retargeting vs. Old Fashioned Targeting Most current ad targeting is done through PPC ads on major search engines, that are targeted based on search terms and geographic location. However, these ads […]
