Everyone loves to make a sale. Everyone likes to hear about a new customer. Because of this, even the best salespeople can respond emotionally, rather than rationally, to a request for price (RFP) or a request for quote (RFQ). The best way to ensure a rational decision-making process is to come up with a worksheet […]
Has your website been penalized with no discernible reason? There are a lot of hidden factors that could have led them to punish you. 1. Bad Links This has been the most significant source of penalization for the past year. Bad links come about through buying links or excessive and unwarranted link swapping. This results […]
Google Ads is a great way to get your company exposure on the top of search engines. Over the years, Google Ads campaigns have grown from simple text advertisements, to display ads, video ads, and most recently Enhanced Campaigns. Nowadays, with an increase in portable devices used to access to the web, Google Ads is […]
Hello, Is there anybody out there? So you’ve designed and launched your website. Not only does it look great, the design is sleek, easy to read and has exceeded all your expectations. What’s next? Well, now you just sit back, relax and reap the benefits right? Wrong. Six months later, your web presence is still […]
Evergreen content is content that will be just as useful or interesting to readers in a month, six months, or five years from now. History Evergreen content was originally a concept developed in print media to describe topics that never go out of demand. The kings of evergreen content are fitness magazines that basically run […]
Feeling Lost? FTP, CPC, cookies, quality score, RSS, conversion rate, googlebot, meta data, etc., etc. In dynamic, ever-changing industries it can sometimes feel overwhelming to keep up-to-date with the latest buzzwords and technical jargon. It seems like every time you get a handle on things, something new and innovative emerges onto the scene. Internet marketing […]
