Phone call Tracking is a relatively new technology, especially considering how long the phone has been a major medium of business. It actually grew out of its online equivalent: cost per conversion tracking. There are two types of tracking: traditional call tracking and integrated call tracking. Both can help you hone your marketing data.
There are two secrets to creating great landing pages: Stripping away the irrelevant flourishes and focusing on the fundamentals, and Monitoring the success of your landing pages For number one, you need to know basic design fundamentals. Among these are: Good Design The basics of web design have changed very little in the past decade. […]
The problem with bounce rates is that they’re not actually a great way to measure website quality, but search engines and ad brokers think they are. This is because there are actually two main things that can drive a bounce rate up: visitors not finding anything like what they’re looking for, and visitors finding exactly […]
Launching a new website? Learned SEO in a hurry? Don’t know how to measure what works and what doesn’t? You’ve come to the right place. Measuring and tracking SEO success requires analysis of backlinks, crawler reports, anchor text, etc. Everyone, even SEO gurus, uses web tools to do it for them. Common choices of web […]
On March 19, Facebook announced a new targeting feature that automatically generates an advertising audience based on similarities (demographics, location, interests) to an existing email list. According to Facebook, beta users of this feature got a much better conversion rate than they did by just selecting their targeting criteria. Lookalike Audiences are worthwhile if you […]
It is now easier to login to AdLuge than ever! AdLuge is now available through the Chrome Web Store. For those of you that use the Chrome web browser, you can now add a quick-launch icon to your apps page. Every time you open a new tab, the AdLuge icon will be there to greet […]
