Social media is a good thing. It can even be a great thing for businesses when used correctly but there are many ways to alienate your followers and potential customers. When misused, social media platforms can quickly backfire leading to poor brand image and even potential boycotts! To help you avoid making some serious mistakes […]
At AdLuge, we focus on internet marketing lead generation and lead measurement, but any seasoned marketer knows that a holistic approach is the best way to achieve saturation; SEO and PPC fit very nicely into this mix. Business leaders are a much harder demographic to reach and convert than the general public. When spending a […]
Keyword Planner is an updated tool that Google rolled out recently, with surprisingly little fanfare or attention. It is a combined interface for two older tools, the Keyword Tool and Traffic Estimator. But it also adds some new functionality, and breathes more life into the aging Google Ads keyword research tools. Keyword Planner Interface The […]
Want to get better results with your PPC? Want to do it… in under two hours? Here’s how to make it happen. 1. Identify Negative Keywords Quickly Negative keywords prevent ads from showing up if a query includes certain terms. By far the most common negative keyword is “free” and should be standard for most […]
An Enhanced Campaign is a Pay Per Click ad campaign that is run on multiple devices and in multiple geographic regions. This could previously only be accomplished by running several separate campaigns. Enhanced Campaigns run ads based on a more complex bidding system. You can set different bid ranges for the same ad for different […]
Webinars are the have quickly become the standard for the new marketing culture of “permission marketing.” Permission marketing is based on the knowing participation of potential consumers in the marketing process. Consumers do this because they think the marketing materials will help them make better decisions. Webinars are growing because, put simply, online consumers are […]
