CPA bidding for Google Ads is a feature of Conversion Optimizer, a tool that uses historical performance to decide the relative value of clicks on different ads, and set the Cost Per Click Bids on those ads accordingly. If your Google Ads trends continue, Conversion Optimizer will make the average cost per conversion come in […]
As mobile Internet use becomes more common, videos are becoming more necessary for an effective content strategy. A video is a much easier way to learn content on mobile than a wall of text or an article. According to a Forbes study, almost 80% of senior executives are viewing more content videos now than they […]
A/B Testing is a time-tested marketing ideology where a marketer tests the effectiveness of small changes to your marketing strategy against a “control” version of your old strategy. For online marketers, A/B testing typically works by running two versions of a website, one using your old design, and one using a slightly updated design, and […]
Do you ever wonder what the average volume of inbound leads competitor dentists are receiving? AdLuge is a tool used by dental practices and many others to help measure the source of their incoming leads. AdLuge makes it easy to understand the effectiveness of how marketing dollars are being spent. We reviewed data from close […]
Business to business is taking off in online marketing as most business buyers start their research online. In the past, social media features and advertising systems were geared towards business-to-customer (B2C) marketing instead of B2B marketing. However, that is beginning to change. LinkedIn LinkedIn is the best social media platform for B2B. This is because […]
AdLuge is pleased to announce our second Industry Report! This report provides cosmetic surgeons with relevant data to help make informed business decisions. Did you know the average cosmetic surgeon spends between $1400 and $1900 a month on Google paid search placements alone? Think that’s a lot of money? It’s not if it’s your primary […]
