Have you ever wondered what the average volume of inbound leads are for competing law firms? AdLuge is a tool used by law firms to help measure the source of their incoming leads so they can understand how well their marketing dollars are being spent. After reviewing the data for close to 50 Lawyers and […]
Vsnap is a service that allows you to send 60 second video messages without making the recipient download an app or a video file. All the recipient needs to do is click on the provided link and watch the linked Flash video on the Vsnap web page. What makes Vsnap more than just a fun […]
Co-marketing is the cooperation of two or more companies to advance everyone’s marketing interests. This kind of cooperation is usually between companies in different industries. For example, restaurants and bars often promote specific cab services or soda brands. However, co-marketing can sometimes happen with similar companies, usually through webinars. How co-marketing webinars work is as […]
Email marketing campaigns are taking off. Every year they account for a larger percentage of online leads. However, just like other online marketing, email marketing needs work to become effective and optimized. Keep it simple A/B testing is a standard marketing practice because it is the most simple way to conduct market research. No […]
Does your blog suffer from high bounce rates? Does it have trouble engaging and maintaining readership? It’s a problem we hear all the time at AdLuge. Bloggers will say to us “I write 4 blogs a week and always keep my blog up to date! Why aren’t I seeing any engagements, why don’t I have […]
Your Value Proposition is the most important sentence you will ever say in your life (well, maybe except for “will you marry me”). You need to develop it to be as effective as possible, and deliver it in a way that builds trust. Development of a value proposition occurs in two phases: brainstorming and refining. […]
