This question has been tossed around online marketing circles for years. Estimates range from 20 cents to $250. The question is so complex because the “value” of a Like includes three distinct factors: link reposting content delivery brand awareness demographic research
In a few sentences, the answer to this question is: Because it works. Because it’s better than any solely online method. Because it’s the future. However, if you want to get more specific, here are some great reasons to start using call tracking today: 1. Call Tracking Leads to Happier Internet Marketers Call tracking is […]
Google Ads is a great way to get your company exposure on the top of search engines. Over the years, Google Ads campaigns have grown from simple text advertisements, to display ads, video ads, and most recently Enhanced Campaigns. Nowadays, with an increase in portable devices used to access to the web, Google Ads is […]
1. Conversion Rate Optimization (CRO) In internet marketing, a conversion is when a visitor to a website takes any steps beyond just looking at the website. Depending on the industry, a conversion could range from signing up to a mailing list, to requesting a quote, to actually making a purchase. Conversion Rate Optimization encompasses a […]
Conquesting in Google Ads is an aggressive marketing strategy where one company bids on keywords targeted towards a competitor’s brand name. Conquesting is an in-your-face attack on your competitors’ customer base, and almost always provokes a reaction. Skilled marketers sometimes even use conquesting to force a competitor to react, in the hope that competitors will […]
The world is drowning in spam, and it’s hard for legitimate marketing messaging to stand out. There are two ways that your newsletters can fall into spam filters: they are automatically seen as spam by email providers and are filtered out, or they are flagged as spam by users and go straight to their trash. […]
