AdLuge Update: PPC Report Enhancements

New Features 7th, Nov 2013

By:

Hello again AdLuge community members!

As promised, another exciting update to the system to help make your lead management and tracking easier!

We have made some enhancements to the PPC Report section. This section now shows two graphs which convey your Paid Search ad conversion ratios as well as your cost per conversion month-over month.

This graph highlights your overall spend month over month compared with your total, form, and phone conversions. Correlating your conversion count with your total ad spend helps make it easier to demonstrate value in where your ad spend is going.

This graph helps demonstrate a comparison between your total ad spend month over month and your average cost per conversion. A healthy month can be seen when the conversion line is below your total ad spend. Performance does fluctuate, and this helps exemplify the more successful months over others

More Updates to Come!

We have yet more updates that will be rolling out throughout the months so keep your eyes on our blog to stay up to date on changes that help you make better, data-driven decisions!

By: Tyler Shannon

3 thoughts on “AdLuge Update: PPC Report Enhancements”

  1. This is a GREAT addition to AdLuge. Makes it much easier to see conversion data. The old adage “A Picture Paints 1,000 Words” is very true.

    Well done!

  2. Here’s a question you should be asking yourself about your PPC: Are the correct negatives being added to your account based on empirical analysis, and are precautions being made to make sure these negatives do not conflict with active keywords? As in, are you blocking the bad traffic with negative keywords based on real data? If not, consider what that’s probably costing you in wasted ad spend. Just note that you don’t want to throw in just any variation of keywords into the negative space because you don’t want to create conflicts with the good working keywords. I had Simon help me out with this before. I’m sure he’d be willing to talk to you too if you just give him a ring at 302-401-4478 and tell him you need some help with your PPC campaigns.

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