Hello again AdLuge community members!
As promised, another exciting update to the system to help make your lead management and tracking easier!
We have made some enhancements to the PPC Report section. This section now shows two graphs which convey your Paid Search ad conversion ratios as well as your cost per conversion month-over month.
This graph highlights your overall spend month over month compared with your total, form, and phone conversions. Correlating your conversion count with your total ad spend helps make it easier to demonstrate value in where your ad spend is going.
This graph helps demonstrate a comparison between your total ad spend month over month and your average cost per conversion. A healthy month can be seen when the conversion line is below your total ad spend. Performance does fluctuate, and this helps exemplify the more successful months over others
More Updates to Come!
We have yet more updates that will be rolling out throughout the months so keep your eyes on our blog to stay up to date on changes that help you make better, data-driven decisions!