A new tool has recently been added to the Google Ads dashboard called Keyword Planner, and it has replaced The Keyword Tool. This is… mostly good news. Keyword Planner has similar but expanded features and a more unified interface. However, it has also lost some features. Let’s look at the interface:
Google is rolling out a new free tool called Universal Analytics. Universal Analytics replaces the older analytics on all new Google websites, and can be easily added to old websites. Universal Analytics’ selling point is the ability to track a huge variety of data from any platform imaginable. By processing data like usernames, phone calls, […]
A recent study by Custora came up with some findings that show us the current state of online marketing. 1. Email: The Retro Future Organic search traffic is still the lead dog in online lead generation, with an estimated 16% of all online customers coming in through organic searches. Second is Pay Per Click Advertising, […]
This question has been tossed around online marketing circles for years. Estimates range from 20 cents to $250. The question is so complex because the “value” of a Like includes three distinct factors: link reposting content delivery brand awareness demographic research
In a few sentences, the answer to this question is: Because it works. Because it’s better than any solely online method. Because it’s the future. However, if you want to get more specific, here are some great reasons to start using call tracking today: 1. Call Tracking Leads to Happier Internet Marketers Call tracking is […]
1. Conversion Rate Optimization (CRO) In internet marketing, a conversion is when a visitor to a website takes any steps beyond just looking at the website. Depending on the industry, a conversion could range from signing up to a mailing list, to requesting a quote, to actually making a purchase. Conversion Rate Optimization encompasses a […]
