Conquesting in Google Ads is an aggressive marketing strategy where one company bids on keywords targeted towards a competitor’s brand name. Conquesting is an in-your-face attack on your competitors’ customer base, and almost always provokes a reaction. Skilled marketers sometimes even use conquesting to force a competitor to react, in the hope that competitors will […]
The world is drowning in spam, and it’s hard for legitimate marketing messaging to stand out. There are two ways that your newsletters can fall into spam filters: they are automatically seen as spam by email providers and are filtered out, or they are flagged as spam by users and go straight to their trash. […]
There are two ways to write great newsletter subject lines: writing subject lines from scratch or adapting the successful lines of other copywriters. The latter is more common than you would think, and helps a lot of beginner marketers find early success. Writing Great Subject Lines 1. Include a call to action. This will most […]
Drip marketing is a play on words off “drip irrigation,” the practice of giving plants a small steady amount of water over a long period. Just like drip irrigation, drip marketing is an attempt to cultivate a sale over a long period of time. Drip marketing works by contacting a potential customer at set intervals, […]
Google Authorship is a system in which you can identify specific writers on the internet. Authors can sign up via their Google+ profiles and can have their content linked directly to show their body of work. It’s a powerful network for finding writers who can specialize in what you do and can also have a […]
Need to attract, hire, and keep great salespeople? We’ve written about motivational strategies before, but the truth is that motivational strategies can often be much too complex to be described in a single article. Motivation is a skill developed over a lifetime of study and experience. Here are 5 books you and your employees should […]
