Acuity and AdRoll are two tools with different approaches to “retargeting,” narrowing ad focuses based on the behavior and search patterns of potential customers. Retargeting vs. Old Fashioned Targeting Most current ad targeting is done through PPC ads on major search engines, that are targeted based on search terms and geographic location. However, these ads […]
The official purpose of LinkedIn Groups is to make networking between professionals easier. However, they are also a fantastic medium for both crowdsourcing and syndicating content. There are two ways to go about this: creating your own group or engaging an existing group.
Google is rolling out a new free tool called Universal Analytics. Universal Analytics replaces the older analytics on all new Google websites, and can be easily added to old websites. Universal Analytics’ selling point is the ability to track a huge variety of data from any platform imaginable. By processing data like usernames, phone calls, […]
Everyone loves to make a sale. Everyone likes to hear about a new customer. Because of this, even the best salespeople can respond emotionally, rather than rationally, to a request for price (RFP) or a request for quote (RFQ). The best way to ensure a rational decision-making process is to come up with a worksheet […]
Has your website been penalized with no discernible reason? There are a lot of hidden factors that could have led them to punish you. 1. Bad Links This has been the most significant source of penalization for the past year. Bad links come about through buying links or excessive and unwarranted link swapping. This results […]
A recent study by Custora came up with some findings that show us the current state of online marketing. 1. Email: The Retro Future Organic search traffic is still the lead dog in online lead generation, with an estimated 16% of all online customers coming in through organic searches. Second is Pay Per Click Advertising, […]
